Strategy & performance
Sales execution, pricing, product portfolios, customer retention and service delivery. Identify the issues affecting revenue and margin, then agree practical priorities.
Independent advisory · Pacific perspective
Grow revenue.
Strengthen margins.
I help Pacific businesses find untapped revenue, fix commercial bottlenecks and turn plans into results.
20 years of telecom leadership · Former Hawaiian Telcom VP · Pacific country leadership
Hands-on commercial leadership, built over 20 years in telecommunications across Hawaiʻi and the Pacific.
Talk with Fotu
fv
International experience.
20 years of telecommunications leadershipUS$165M B2B revenue responsibilityExperience across Hawaiʻi & the Pacific
How I can help
Commercial expertise.
I work directly with businesses and alongside consulting firms and technology partners. Start with a Commercial & AI Readiness Assessment, or bring in Executive Leadership Support for an interim role, a transition or a defined project.
Pacific markets & growth
Market assessment, go-to-market planning, partner engagement and commercial proposals, informed by regional operating experience and relationships.
Transactions & transformation
Commercial due diligence, acquisition integration, rebrands and leadership transitions. Bring structure, accountability and coordination to complex work.
Practical AI adoption
Connect AI opportunities to business needs. Assess use cases, data, people and governance, bringing in technical specialists when the scope requires them.
Commercial & AI Readiness Assessment
What’s holding growth back?
Your team is working hard, but revenue isn’t moving as you’d hoped. There may be opportunities in your products, customers or sales pipeline — and friction in the way work gets done.
Let’s take a closer look. FV Consulting works with you and your team to understand where growth is being held back, uncover opportunities and decide where to focus next.
Where teams get stuck
- Growth opportunities: Where could you win more business, retain customers or improve the value of your products and services?
- Commercial roadblocks: Are pricing, sales execution, handoffs or service delivery slowing progress?
- Practical AI opportunities: Could AI reduce repetitive work or help your team make better use of information — and are your data, systems and people ready?
Your next moves
- An independent view of what is helping or holding back commercial performance.
- A short list of growth and improvement opportunities, prioritised by indicative value, effort and readiness.
- A practical 90-day action plan, with proposed owners and a leadership discussion to agree next steps.
The starting point is your business challenge. Recommendations may involve clearer priorities, process changes, stronger execution or appropriate use of AI.
A focused review for telecommunications operators and Pacific businesses. Typically 2–3 weeks for one agreed business area, subject to scope and access. Scope and fixed fee agreed before starting; technical implementation and specialist assurance scoped separately.
Executive Leadership Support
Need experienced
leadership, now?
Bring in senior commercial leadership when your business needs additional capacity, clear ownership or continuity.
FV Consulting can step into an interim role, support a leadership transition or lead a defined project, working alongside your team with an agreed mandate and clear accountability.
Engagements are shaped around your priorities, decision-making responsibilities, duration and handover needs. Leadership support can stand alone or follow an assessment when you need help putting the plan into action.
Discuss your leadership needsYour advisor
Filifotu Vaʻai
Founder, FV Consulting
Samoan-American commercial executive
Former Vice President, Hawaiian Telcom
Former Country Manager, Bluesky American Samoa
Pacific roots.
Executive experience.
I bring 20 years of telecommunications leadership across Hawaiʻi and the Pacific, with responsibility for commercial performance, country operations and multidisciplinary teams. I have led businesses through growth, portfolio simplification, acquisition integration and leadership transitions.
At Hawaiian Telcom, I held responsibility for US$165M in B2B revenue and, in an earlier executive role, US$150M in consumer revenue. In American Samoa, I led a 120-person telecommunications operator with full profit-and-loss responsibility.
That experience shapes my advisory work: understand the business and its people, identify what matters commercially, and build a practical plan with clear ownership. I have worked with Boards, governments, regulators, enterprise customers and technical partners, bringing commercial and delivery teams together around shared priorities.
HAWAIIAN TELCOM · BUSINESS LEADERSHIP · 2023–2026US$165M B2B revenue responsibilityLed up to 80 people across sales, product and operations. Improved Business Product portfolio margin by 14% year on year and grew enterprise data revenue by US$2M.
HAWAIIAN TELCOM · CONSUMER LEADERSHIP · 2022–2023US$150M consumer revenue responsibilityLed a 50-person organisation. Delivered 15% year-on-year new-customer growth and 15% fibre-adoption growth through product, channel and delivery improvements.
BLUESKY AMERICAN SAMOA · COUNTRY MANAGER · 2015–2017Full P&L and operating responsibilityLed a 120-person operator, delivering 16% year-on-year revenue growth and 10% EBITDA improvement. Increased market share from 55% to 69%.
PACIFIC TRANSACTIONS & REGIONAL LEADERSHIPExperience across multiple island marketsCommercial due diligence across Samoa, the Cook Islands, Kiribati and Vanuatu. Experience includes acquisition integration, rebranding, regional commercial leadership and transitions to local leaders.
Education & professional engagement
Master of Arts in Communications, Telecommunications — University of Hawaiʻi at Mānoa.
Bachelor of Commerce and Administration with Honours — Victoria University of Wellington.
Member, Institute of Directors New Zealand. Pacific Telecommunications Council presenter, 2015 and 2023. Former Board Member, American Samoa Chamber of Commerce.
Selected results relate to previous executive roles. Revenue responsibilities were held in successive roles. For specialist technical assignments, I work alongside appropriately qualified partners.
Start a conversation
Let’s talk.
Share the challenge, the business context and what you need to achieve. We can discuss whether a focused assessment or a different form of support would be useful.
Email Fotufotu.vaai@gmail.com
+64 27 278 7701