Strategy & performance
Sales execution, pricing, product portfolios, customer retention and service delivery. Identify the issues affecting revenue and margin, then agree practical priorities.
Independent advisory · Experienced leadership
Commercial clarity.
Practical progress.
FV Consulting helps businesses identify growth opportunities, improve performance and navigate change. Services include commercial strategy, practical AI readiness, executive leadership support and governance.
20 years of telecom leadership · Former Hawaiian Telcom VP · Pacific country leadership
My approach draws on 20 years of leadership across telecommunications, commercial operations and Pacific markets, with experience leading teams, managing complex businesses and working with boards.
Schedule a conversation
fv
International experience.
20 years of telecommunications leadershipUS$165M B2B revenue responsibilityExperience across Hawaiʻi & the Pacific
How I can help
Commercial expertise.
Governance perspective.
I work directly with businesses and alongside consulting firms and technology partners. Start with a Commercial & AI Readiness Assessment, bring in Executive Leadership Support, or discuss a board, trustee or advisory appointment. Engagements draw on commercial, operating and governance experience across the United States and Pacific.
Markets, partnerships & growth
Market assessment, go-to-market planning, partner engagement and commercial proposals, informed by regional operating experience and relationships.
Transactions & transformation
Commercial due diligence, acquisition integration, rebrands and leadership transitions. Bring structure, accountability and coordination to complex work.
Practical AI adoption
Connect AI opportunities to business needs. Assess use cases, data, people and governance, bringing in technical specialists when the scope requires them.
Boards & governance
Available for independent director, trustee and advisory board appointments. Bring commercial judgement, strategic challenge and a Pacific perspective to performance, investment, transformation and stakeholder decisions.
Explore governance supportYour advisor
Filifotu Vaʻai
Founder, FV Consulting
Samoan-American commercial executive
Board & governance contributor
Former Vice President, Hawaiian Telcom
Former Country Manager, Bluesky American Samoa
Commercial leadership.
Executive experience.
I bring 20 years of telecommunications leadership across Hawaiʻi and the Pacific, with responsibility for commercial performance, country operations and multidisciplinary teams. I have led businesses through growth, portfolio simplification, acquisition integration and leadership transitions.
At Hawaiian Telcom, I held responsibility for US$165M in B2B revenue and, in an earlier executive role, US$150M in consumer revenue. In American Samoa, I led a 120-person telecommunications operator with full profit-and-loss responsibility.
That experience shapes my advisory work: understand the business and its people, identify what matters commercially, and build a practical plan with clear ownership. I have worked with Boards, governments, regulators, enterprise customers and technical partners, bringing commercial and delivery teams together around shared priorities.
HAWAIIAN TELCOM · BUSINESS LEADERSHIP · 2023–2026US$165M B2B revenue responsibilityLed up to 80 people across sales, product and operations. Improved Business Product portfolio margin by 14% year on year and grew enterprise data revenue by US$2M.
HAWAIIAN TELCOM · CONSUMER LEADERSHIP · 2022–2023US$150M consumer revenue responsibilityLed a 50-person organisation. Delivered 15% year-on-year new-customer growth and 15% fibre-adoption growth through product, channel and delivery improvements.
BLUESKY AMERICAN SAMOA · COUNTRY MANAGER · 2015–2017Full P&L and operating responsibilityLed a 120-person operator, delivering 16% year-on-year revenue growth and 10% EBITDA improvement. Increased market share from 55% to 69%.
PACIFIC TRANSACTIONS & REGIONAL LEADERSHIPExperience across multiple island marketsCommercial due diligence across Samoa, the Cook Islands, Kiribati and Vanuatu. Experience includes acquisition integration, rebranding, regional commercial leadership and transitions to local leaders.
HAWAIIAN TELCOM · EXECUTIVE BOARD REPORTINGCommercial and operating perspectiveReported to the Board in my executive roles, bringing a commercial and operating perspective to business performance and strategic priorities.
BLUESKY AMERICAN SAMOA · EXECUTIVE BOARD REPORTINGCountry leadership and investment prioritiesReported to the Board on performance, investment, service and market priorities. Led commercial due diligence during the Bluesky-Vodafone transaction and subsequent integration.
PUBLIC SCHOOLS OF HAWAIʻI FOUNDATION · BOARD TRUSTEEEducation and community stewardshipTrustee experience supporting education and community outcomes in Hawaiʻi.
AMERICAN SAMOA CHAMBER OF COMMERCE · FORMER BOARD MEMBERBusiness and cross-sector engagementBoard service connecting business priorities with wider community and stakeholder interests.
EDUCATION · POSTGRADUATE & HONOURS QUALIFICATIONSCommunications and business foundationsMaster of Arts in Communications, Telecommunications — University of Hawaiʻi at Mānoa. Bachelor of Commerce and Administration with Honours — Victoria University of Wellington.
PROFESSIONAL ENGAGEMENT · MEMBERSHIP & RECOGNITIONGovernance development and industry contributionMember, Institute of Directors New Zealand. Pacific Telecommunications Council presenter, 2015 and 2023. Distinguished Alumni, University of Hawaiʻi School of Communication and Information, 2026.
Selected results relate to previous executive roles. Revenue responsibilities were held in successive roles. For specialist technical assignments, I work alongside appropriately qualified partners.
Commercial & AI Readiness Assessment
What’s holding growth back?
Your team is working hard, but revenue isn’t moving as you’d hoped. There may be opportunities in your products, customers or sales pipeline — and friction in the way work gets done.
Let’s take a closer look. FV Consulting works with you and your team to understand where growth is being held back, uncover opportunities and decide where to focus next.
A focused one-week diagnostic, with clear findings and recommended 90-day priorities.
Where teams get stuck
- Growth opportunities: Where could you win more business, retain customers or improve the value of your products and services?
- Commercial roadblocks: Are pricing, sales execution, handoffs or service delivery slowing progress?
- Practical AI opportunities: Could AI reduce repetitive work or help your team make better use of information — and are your data, systems and people ready?
Your next moves
- A short findings brief with an independent view of what is helping or holding back commercial performance.
- 3–5 growth and improvement opportunities, prioritised for further validation, with an initial view of AI readiness.
- Recommended 90-day priorities and a leadership readout to agree what to pursue, validate or defer.
The starting point is your business challenge. Recommendations may involve clearer priorities, process changes, stronger execution or appropriate use of AI.
Scope and fee: One-week diagnostic review, US$1,000. Remote delivery over five business days once agreed inputs are available: one business area, a kickoff, up to three stakeholder interviews, a high-level review of existing information and one leadership readout. Deeper analysis, business cases, AI pilot planning and implementation roadmaps are separately scoped, from US$5,000. No obligation to continue. Applicable taxes, travel and specialist delivery costs are additional if required and agreed.
Executive Leadership Support
Need experienced
leadership, now?
Bring in senior commercial leadership when your business needs additional capacity, clear ownership or continuity.
FV Consulting can step into an interim role, support a leadership transition or lead a defined project, working alongside your team with an agreed mandate and clear accountability.
Engagements are shaped around your priorities, decision-making responsibilities, duration and handover needs. Leadership support can stand alone or follow an assessment when you need help putting the plan into action.
Discuss your leadership needsBoards & Governance
Sound judgement.
Long-term value.
A commercial and community perspective for boards navigating growth, investment and change.
I bring trustee and Chamber board experience alongside executive accountability to company boards. My approach is to test assumptions, ask useful questions and keep performance, customers and long-term value in view.
Governance roles and advisory engagements are shaped around the organisation's needs, responsibilities and fit. My experience combines community stewardship with commercial leadership in telecommunications and Pacific markets.
Discuss a governance opportunityStart a conversation
Let’s talk.
Share the challenge, the business context and what you need to achieve. We can discuss how commercial advisory, executive leadership or a governance appointment could support your priorities.
fotu@fvconsulting.co
+64 27 278 7701